---
title: "The Automated Vehicles (Marketing Restrictions) Regulations 2026"
id: 029fd080-42c0-43bd-a09c-7fa5344961b3
authority: uk
place: "United Kingdom"
applies_also_from: []
kind: regulation
in_force: true
publisher_url: https://www.legislation.gov.uk/uksi/2026/733
attribution: "Contains public sector information licensed under the Open Government Licence v3.0. Source: legislation.gov.uk, The National Archives."
solon_url: https://solon.orangecat.ch/law/029fd080-42c0-43bd-a09c-7fa5344961b3
language: en
in_force_from: 2026-07-01
date_basis: publisher
status: consolidated
source_url: https://www.legislation.gov.uk/uksi/2026/733/data.xml
read_on: 2026-11-10
sha256: 3fef1630eceb165389cec2bc30c15e49f713d18491a9c63b897f2b0f6654c7f0
provisions: 3
---

# The Automated Vehicles (Marketing Restrictions) Regulations 2026

## Title and introductory text {#prelims}

2026 No. 733
MARKET STANDARDS
The Automated Vehicles (Marketing Restrictions) Regulations 2026
Made
1st July 2026
Laid before Parliament
7th July 2026
Coming into force
7th January 2027
The Secretary of State makes these Regulations in exercise of the powers conferred by section 78(1) of the Automated Vehicles Act 2024 (“the Act”).
As required by section 97(2) of the Act, before making these Regulations, the Secretary of State has consulted with such representative organisations as the Secretary of State thinks fit.

## 1 Citation, commencement and extent {#regulation-1}

(1) These Regulations may be cited as the Automated Vehicles (Marketing Restrictions) Regulations 2026 and come into force on 7th January 2027.
(2) These Regulations extend to England and Wales and Scotland.

## 2 Restricted terms {#regulation-2}

(1) Subject to paragraph (2), each of the following terms is a restricted term—
(a) automated;
(b) automated driving;
(c) autonomous;
(d) autonomous driving;
(e) drive autonomously;
(f) drive itself;
(g) driverless;
(h) self-driving.
(2) The terms at sub-paragraphs (a) and (c) of paragraph (1) are restricted terms only when used to describe—
(a) a vehicle as a whole, or
(b) the overall driving functionality or capability of a vehicle.
(3) A term listed in paragraph (1) includes—
(a) variants of the term resulting from its assignment to a different part of speech, and
(b) other grammatical forms of the term.